Trademark lawyers at LLA are dedicated to help small business owners to defend trademark right . Small business owners who aim to dominate local market and do not intend to infringe anyone’s property right needs to make sure he picks a name that is not used by anyone in his area. That’s be safe enough, right?
No. As many purchasing decisions are influenced by brands because they mean quality, service and other reputation. Therefore, you need to make sure your won’t change your brands whenever anyone send you a cease and desist letter requesting you to stop using it because you have violated their rights. The following are five reasons why you need to register your trademark pronto.
1.Trademarks conveys whole messages about you. Think about Apple, Amazon, Google, Tesla? What do they mean to you? certainly not fruit, a place or a scientist, right. They mean quality, artful, efficient, powerful or environment friendly, right? It is same for you. it tells the world about your belief, your style and the needs you fulfill, etc. Trademark to your business is like your own name to you. Can you imagine the effects you will suffer if you have to change your name?
For the same reason, you cannot afford to change your trademark, your brand every time someone with registration to ask you to, nor to pay for litigation or punitive fine that will destroy you.
2. Trademark Infringement Complain will cost you a fortune.
There are obvious aspects to a trademark infringement case that can damage a company – the loss of a brand, accompanying loss of sales, delays in getting your product back out into the marketplace and the oftentimes significant cost of a re-brand. However, there are other satellite issues which can arise and they can take the price of getting it wrong to dizzy new heights. Factors such as negative publicity in a social media world and legal fees can carry a heavy price tag. Now you do the math.
3. Trademarks make it easy for customers to find you. The marketplace is crowded and it’s hard to distinguish your business from your competitors. Trademarks/brands are an efficient commercial communication tool to capture customer attention and make your business, products and services stand out.
4. Trademarks allow businesses to effectively utilize the Internet and social media. Your brand is the first thing customers enter into a search engine or social media platform (Facebook, Twitter, Pinterest) when looking for your products and services.
5. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be. When you sell your business, you won’t only company set-up. Most importantly, your trademark/brand. You can charge as much as you like if you made it appealing enough and it is registered, needless to say. If you desire it, your trademark can lead to the acquisition of your business by a larger corporation.
In sum, Brands are a critical asset. Do your due diligence before investing a lot of time and money in launching a new brand. Be sure the brand fits your company. Obtain a clearance search to make sure your new brand is available and doesn’t infringe on anyone’s prior rights. Act, today!